Feature to Product

Problem

Within the companies main product a 'feature' level item sits that delivers high value in it current guise but is potentially under performing. We hypothesised that a feature could provide better value to both our customers and business if it was separated from its parent product (both technically and commercially).

Discovery

• Product Market Fit discovery in current territories and new

• Willingness-to-pay for current and new customers & potential pricing strategy

• Technical discovery into how this could be developed > current product codebase could be limiting

• Continuous discovery interviews with prospects and existing customers

Learnings

• We need to technically split from the existing product to be able to develop at pace

• Customer value and benefits resonated with new and existing customers. However;

  • Current customers valued the feature but were unsure about paying extra

  • New customers could see the value and would pay as a stand-alone

Solution / Next Steps

• Proof of Concept required to prove that we could technically separate and develop at speed ✅

• Discovery activities to define the product strategy and roadmap ✅

• Start sales activities to onboard new customers ✅